Central bank communication

Application deadline

21 May 2021

Objective

Transparency and communication are crucial for a central bank’s credibility and the effectiveness of its policies. In order to foster credibility, central banks need to increase their transparency. They can achieve this by engaging in clear communication, producing focused messages aimed at different target audiences using appropriate communication channels.

This course provides an overview of the communication work of the Deutsche Bundesbank within the Eurosystem. It sheds light on the concepts, channels and substance of our central bank communication. Participants will learn how the Bundesbank communicates with the press and the general public, also touching upon the educational services we offer for schools as well as our internal communication. In addition, the course will give participants an opportunity to share their experiences and discuss best practices in the field of central bank communication.

Content

  • Media relations and media evaluation
  • Direct communication with the general public
  • The Bundesbank’s website and communication via social media
  • Political communication
  • Internal communication (with staff)
  • Economic education
  • The Bundesbank’s money museum

PLEASE NOTE: A more specific overview of the schedule (exact dates and times) will be published at least four weeks before the application deadline.

Target group

The course is designed for mid-level central bank staff working in the area of central bank communication (public relations, press office, etc.) or actively dealing with communication issues in other areas of their institutions. Applicants are expected to have at least two years of practical work experience and should be willing to share their experiences and actively contribute to discussions during the course.

Technical requirements

Computer with microphone, camera, speakers or headphones; an up-to-date internet browser.