Gabriela Alves Werb

Working Fields

  • Microdata on Banking Supervision
  • Microdata on Non-financial Corporations (NFC)
  • Microdata on Bank Loans
  • Machine Learning Applications
  • Research Interests: Non-Financial Risks, User-Generated Content, Search Engine Analytics, Online Marketplaces

Working Papers

  • Alves Werb, G. and M. Schmidberger: Predictive Modeling in Marketing: Ensemble Methods for Response Modeling, Veröffentlichung: Die Unternehmung – Swiss Journal of Business Research and Practice, forthcoming.
  • Alves Werb, G., B. Skiera, C. Doppler (2020): Visibility-at-Risk: Measuring Firms’ Risk of Visibility Losses in Organic Search Results.
  • Alves Werb, G. (2020): The “Google Effect”: Linking Organic Search Visibility to Shareholder Value.
  • Alves Werb, G., T. Paul (2020): In Reviews We Trust: The Dark Side of Review Incentive Programs.
  • Alves Werb, G., M. Schmidberger (2020): Predictive Modelling in Marketing: Ensemble Methods for Response Modeling.