Central bank communication
28 January 2022
Transparency and communication are crucial for a central bank’s credibility and the effectiveness of its policies. In order to foster credibility, central banks need to increase their transparency. They can achieve this by engaging in clear communication, producing focused messages aimed at different target audiences using appropriate communication channels.
This course provides an overview of the external communication work of the Deutsche Bundesbank within the Eurosystem. It sheds light on the concepts, channels and substance of our central bank communications. Participants will learn how the Bundesbank communicates with the press and the general public while also touching upon the educational services we offer for schools. In addition, the course will give participants an opportunity to share their experiences and discuss best practices in the field of central bank communication.
- Media relations and media evaluation
- Bundesbank communication approach: strategic aims and channels
- Communication via social media
- Political communication
- Economic education
- Workshop dealing with the right approach to the general public
- The importance of evaluating communication activities
The course is aimed at central bank staff working in the area of central bank communication (public relations, press office, etc.) or actively dealing with communication issues in other areas of their institutions. Applicants should be willing to share their experiences and actively contribute to discussions during the course.
Computer with microphone, camera, speakers or headphones; an up-to-date internet browser.
Please apply online by clicking on the registration button within the application period.