Prof. Gabriela Alves Werb, Ph.D.

Working Fields

  • Microdata on Bank Loans
  • Machine Learning Applications
  • Research Interests: Non-Financial Risks, User-Generated Content, Search Engine Analytics, Online Marketplaces

Refereed Publications

Other Publications

Working Papers

  • Alves Werb G., Skiera, B. (2021): Visibility-at-Risk: Measuring Firms’Risk of Visibility Losses in Organic Search Results.
  • Alves Werb G. (2020): The “Google Effect”: Linking Organic Search Visibility to Shareholder Value.
  • Alves Werb G., Paul T. (2020): In Reviews We Trust: The Dark Side of Review Incentive Programs.